Planning and executing marketing campaigns for San Marcos Premium Outlets requires a strategic approach to highlight multiple brands while driving engagement across social media platforms. By curating dynamic content, influencer collaborations, and targeted promotions, I create campaigns that showcase the unique offerings of each store while maintaining a cohesive brand presence. Utilizing platforms like Instagram, TikTok, and Facebook, I craft engaging visuals, storytelling, and interactive elements to attract shoppers, boost foot traffic, and enhance the digital presence of the outlets and their retailers.